ShopShark gives you access to real performance data across TikTok Shop, so you can identify which products, videos, and creators are actually generating revenue. This article walks you through how the platform is organized and how to use the Videos and Products pages.
When logged into ShopShark, you land directly on the Popular Videos page. The platform is organized into two main sections, accessible from the left-side navigation menu.
Videos: Content-level analysis of TikTok videos promoting products.
Products: Product-level performance data and sales trends.
Lives: Performance data for TikTok live sessions, including revenue, viewers, and product results.
Each ShopShark section focuses on a specific layer of TikTok Shop performance and connects to the others through time-based analysis.
Note: Opening a product detail page, a video detail page, or a Live detail page each counts as a Deep Dive toward your daily limit.
For information on ShopShark plans, pricing, and account setup, see ShopShark: analytics and research platform for TikTok Shop.
The Videos page
The Popular Videos page is the first page you see when you log in to ShopShark. It displays TikTok videos ranked by performance, giving you an immediate overview of which content is generating the most traction on TikTok Shop.
Filters and sorting
At the top of the Popular Videos page, you can filter and sort results to focus on the data that matters most to you.
Content filters:
Category: Filter videos by product category.
Estimated Video Revenue: Filter by the estimated revenue the video has generated.
Commission Rate: Filter by the commission rate associated with the product featured in the video.
Estimated Commission Value: Filter by the estimated commission value in dollar amount.
Product: Filter by a specific product.
Note that not all products will have associated videos. If a product appears in ShopShark but no creator has published a video promoting it, the product's results will be empty.
Published On filter:
Any date: Show all videos regardless of publication date.
Today: Show videos published within the last scraping cycle, approximately 24 hours. The Today filter is available on the Pro and Premium plans. On the Trial and Explorer plans, the Today filter is visible but locked, and clicking it displays an upgrade prompt.
Last 7 days, Last 30 days, Last 60 days: Show videos published within the selected preset range.
Custom date range: Define a specific start and end date.
To remove all active filters at once in ShopShark, use the Clear all filters button on the right side of the filter bar, and to define how results are organized, use the Sort by option located next to it.
Video cards
Each video card on the Popular Videos page displays performance metrics for that video, so you can evaluate results without opening the video detail page individually.
The metrics displayed on each video card are:
Metric | Description |
Views | Number of views the video has received. |
Likes | Number of likes the video has received. |
Comments | Number of comments the video has received. |
Shares | Number of times the video has been shared. |
Video GMV (est.) | The estimated gross merchandise value generated by the video. GMV is calculated by multiplying the number of units sold by the unit price. |
Commission percentage | The commission rate set by the seller for the product featured in the video. If you are a creator or affiliate, this is the percentage you earn for promoting the product. Typical rates range from 5% to 20%. |
Weekly GMV growth | The GMV growth trend for the video over the last 7 days. |
Paid commissions (est.) | Estimated commission paid to the creator for the video. |
Daily revenue trend chart | A visual chart showing the revenue generated by the video over the last 7 days. |
The #1-ranked video
The #1-ranked video is the top result on the Popular Videos page and is marked with a rank badge. The video details are masked for Trial and Explorer users, but the rank badge and view count remain visible. The #1-ranked video provides full details on the Pro and Premium plans.
Video detail page
To access the full performance breakdown of a video in ShopShark, click View More on any video card on the Popular Videos page. The video detail page displays performance metrics, product data, creator information, and related content for that video.
Left side of the video detail page:
Playable video.
Creator profile and username.
Video duration.
Creator GMV and number of followers.
Hashtags used in the video.
Publication date.
See on TikTok button, which takes you directly to the original video on TikTok.
Right side of the video detail page:
Performance metrics: Video GMV estimated, commission percentage, paid commissions estimated, views, views growth by week, likes, comments, and shares.
Performance trend chart: A time-series graph displaying the selected metric over time, showing the growth or decline percentage for the selected period. Available metrics: Estimated Video GMV (default), Commission Rate, Views, Likes, Shares, and Comments. Time range presets: 7 days, 30 days, 60 days, 90 days, or a custom date range.
You can also click and drag directly on the chart to select a custom time range. This action counts as a search toward your daily limit.Product information: The product linked to the video, including its name, units sold, and GMV trends in dollars and percentage. Below the product details, a sales trend chart displays performance over a selectable date range, with a toggle to switch between Gained and Cumulative results.
More videos of this product: A carousel of other videos promoting the same product, with a See Details button and a See all option to view the full list.
More videos of this creator: A carousel of other videos published by the same creator.
Similar Products: Products related to the one featured in the video.
The Products page
The Top Selling Products page displays product-level performance data across the TikTok Shop, ranked by sales. It gives you an immediate overview of which products are generating the most revenue on TikTok Shop.
Filters and sorting
At the top of the Top Selling Products page in ShopShark, you can filter and sort results to focus on the data that matters most to you.
Available filters:
Product Category: Filter products by category.
Product Status: Filter by the current status of the product.
Total Units Sold: Filter by the total number of units sold.
Total GMV: Filter by the total gross merchandise value generated by the product.
Sales in the last 7 days: Filter by sales volume over the last 7 days.
GMV in the last 7 days: Filter by gross merchandise value over the last 7 days
Time range: Last 7 Days, Last 30 Days, Last 60 Days: Show products ranked within the selected time range.
To remove all active filters at once, use the Clear all filters option on the right side of the filter bar.
Products list
The Top Selling Products page organizes results in a columnar list, so you can compare product performance without opening each product individually. The columns displayed are:
Product name.
Shop name.
Sales trend chart for the last 7 days.
Category.
Units sold.
Order growth.
GMV.
Total units sold.
Product detail page
Clicking on any product row opens the product detail page, which provides a complete breakdown of that product's performance.
The product overview on ShopShark contains:
Product name, category, images, and review rating.
Rank position across the US Top Sales and categories, with a viral index and popularity score, both scored from 1 to 100 based on the product's views, comments, and shares.
Total units sold, total GMV, number of affiliates, and number of shoppable videos.
Estimated launch date, units in stock, price, commission percentage, and shop details.
You can also sort the product details by time range: the last 7, 30, 60, or 90 days, or a personalized time range.
Trends section:
Box showing units sold, GMV (daily average), number of affiliates, and shoppable videos, with a sales chart to facilitate your analysis and a toggle to switch between Gained and Cumulative results.
Related videos section:
A list of videos promoting the product, with the quantity of views, likes, comments, and engagement rate for each video. Each entry also displays the creator's name, hashtags, and publication date and time. Clicking the See Original button opens the video on TikTok.
Note: The daily detail view limit is counted separately for the Products and Videos pages. Opening a product detail page counts toward your product detail view limit, and opening a video detail page counts toward your video detail view limit.
The Lives page
The Top Selling Lives page is accessible from the left-side navigation menu in ShopShark. It displays performance data for TikTok live sessions across TikTok Shop, giving you an immediate overview of which live sessions are generating the most revenue. By default, the Top Selling Lives page sorts results by GMV, but you can sort by any column in the list.
Filters and sorting
At the top of the Top Selling Lives page in ShopShark, you can filter and sort results to focus on the data that matters most to you.
Available filters:
Category: Filter live sessions by product category.
Total Viewers: Filter by the total number of viewers the live session received.
Total Units Sold: Filter by the total number of units sold during the live session.
Total GMV: Filter by the total gross merchandise value generated by the live session.
Product: Filter by a specific product featured in the live session.
Creator: Filter by a specific creator.
Start Date: Filter by when the live session started. Available presets are Today, Last 7 days, Last 30 days, and Last 90 days. You can also define a custom date range.
Currently Live: Filter to show only live sessions that are currently active.
Trending Now: Filter to show live sessions that meet a combination of activity thresholds, including being currently live, having a minimum number of viewers, and selling above a minimum number of units per minute.
To remove all active filters at once, use the Clear all filters option on the right side of the filter bar.
Lives list
The Top Selling Lives page in ShopShark organizes results in a columnar list, so you can compare live session performance without opening each session individually. The columns displayed are:
Column | Description |
Live | The name and cover image of the live session, the shop name, and the session duration. Live sessions that are currently active display a Live badge. |
GMV | The gross merchandise value generated by the live session. |
GMV/Viewer | The gross merchandise value generated per viewer. |
Total Viewers | The total number of viewers the live session received. |
Units Sold | The total number of units sold during the live session. |
Sales/Minute | The number of units sold per minute during the live session. |
You can sort results by any column. When the Currently Live filter is active, results are automatically sorted by Sales/Minute to prioritize the most active sessions.
Live detail page
To access the full performance breakdown of a live session in ShopShark, click on any row in the Top Selling Lives page. The Live detail page displays performance metrics, product data, creator information, and live session activity for that session.
Overview
The overview section at the top of the Live detail page displays the following metrics for the live session:
Total Viewers: The total number of viewers the live session received.
Total GMV: The total gross merchandise value generated by the live session.
GMV/Viewer: The gross merchandise value generated per viewer.
Units Sold: The total number of units sold, including the sales rate per minute.
Followers Gained: The number of new followers the creator gained during the live session.
Products: The total number of products featured in the live session.
LIVE Traffic
The LIVE Traffic section in ShopShark displays a time-series chart showing performance over the duration of the live session. Use the dropdown in the upper-left corner of the chart to select the metric you want to visualize. Available metrics are GMV, Online Viewers, Items Sold, New Followers, Product Views, and Buyers.
The graph in the LIVE Traffic section also displays a pink timeline called 'Products Demonstrated', showing the moments during the Live stream when products were presented. Hovering the cursor over a point on this timeline displays the product presented at that moment, along with its price and units sold.
Products Performance
The Products Performance section in the Shopshark Lives page displays a breakdown of revenue by product for the live session. A donut chart shows the percentage of total GMV generated by each product. The top revenue-driving product is highlighted with a Top Revenue Driver label.
Products featured in this live
The Products featured in this live section lists all products that appeared during the live stream. The columns displayed are: Product, GMV (Gross Merchandise Volume), Price, and Units Sold. You can also click a box in the upper-right corner of the section to hide products without sales.
Creator information
The Creator Information section displays the creator's profile, including their name and follower count, followed by an overview of live session activity, including:
Lives hosted: The number of live sessions hosted by the creator in the last 30 days.
Units sold per live: The average number of units sold per live session.
GMV per live: The average GMV generated per live session.
Paid commissions per live: The average paid commission per live session.
A Live Activity Heatmap shows the creator's typical live schedule by day of the week and time of day, based on the last 90 days of activity. The heatmap uses a color scale from dark to cyan to indicate activity intensity, where cyan represents the highest concentration of live sessions. An AI Insight label below the heatmap highlights the creator's peak activity period.
More Lives of this creator
The More Lives of this creator section displays additional live sessions from the same creator, so you can analyze performance patterns across multiple sessions. Each row displays the live session name, its start and end date and time, GMV, GMV/Viewer, Views, Units Sold, and Sales/min.
Note: Opening a Live detail page counts as a Deep Dive toward your daily limit.
Common use cases
The following use cases show how to apply ShopShark data to solve common challenges on TikTok Shop.
Trend identification before saturation
If you want to find a product that is already generating sales today and list it in your store before the trend peaks, use the ShopShark Today filter combined with a category selection to find products generating significant GMV in the last 24 hours.
Note: The Today filter is available on the ShopShark Pro and Premium plans only. On the Trial and Explorer plans, the filter is visible but locked.
Affiliate recruitment based on sales performance
If you want to recruit affiliates but follower count alone is not a reliable indicator of performance, use ShopShark GMV metrics and creator contact information to identify creators who have demonstrated actual sales results, rather than high engagement with low conversion.
Competitor sales spike analysis
If a competitor is achieving high daily sales and you want to understand whether those results come from organic videos, paid content, or live streams, use ShopShark's time-based performance analysis to correlate their sales spikes with video uploads and live sessions.
Product lifecycle and inventory risk
If you want to avoid dead stock or committing to a product that is past its peak, monitor the ShopShark 7-day or 30-day sales trend charts with the daily gains view to assess whether the product is still growing, reaching saturation, or already in decline.
Frequently asked questions (FAQ)
How reliable is the connection between a video and a product sales spike?
How reliable is the connection between a video and a product sales spike?
The connection between a video and a product sales spike in ShopShark is based on time comparison, not on proven causation. ShopShark identifies which videos were published during a sales spike so you can recognize patterns. Interpreting that correlation is part of your own analysis process, and ShopShark recommends combining this information with other data points available in the platform.
What happens when a daily limit is reached in ShopShark?
What happens when a daily limit is reached in ShopShark?
When a daily detail view or search limit is reached in ShopShark, a blocking message appears on the relevant page to inform you that the limit for the day has been reached. To continue using ShopShark, you can wait for the reset at 00:00 UTC or upgrade your plan to increase your daily allowance.