ShopShark gives you access to real performance data across TikTok Shop, so you can identify which products, videos, creators, shops, and categories are actually generating revenue. This article walks you through how the platform is organized and how to use each section.
When logged into ShopShark, you land directly on the Popular Videos page. The platform is organized into the following main sections:
Videos: Content-level analysis of TikTok videos promoting products.
Products: Product-level performance data and sales trends.
Lives: Performance data for TikTok live sessions, including revenue, viewers, and product results.
Creators: Creator-level performance data, including GMV, follower count, and content activity.
Ads: Performance data for paid TikTok advertising, including estimated ad spend, GMV, and creative performance.
Shops: Shop-level performance data, including GMV, units sold, product count, and promoting affiliates.
Categories: Category-level market data for TikTok Shop, including GMV, growth rate, shop concentration, and verdict badges.
Each ShopShark section focuses on a specific layer of TikTok Shop performance and connects to the others through time-based analysis. A star icon on the Videos, Products, LIVEs, Creators, Ads, and Shops list and detail pages lets you save any video, product, LIVE, creator, ad, or shop to your Favorite List, so you can track it over time without repeating the same search. See the Favorite List section below.
Note: Opening any detail page (video, product, LIVE, creator, ad, shop, or category) counts as a Deep Dive toward your daily limit.
For information on ShopShark plans, pricing, and account setup, click here.
The Videos page
The Popular Videos page is the first page you see when you log in to ShopShark. It displays TikTok videos ranked by performance, giving you an immediate overview of which content is generating the most traction on TikTok Shop.
Filters and sorting
At the top of the Popular Videos page, you can filter and sort results to focus on the data that matters most to you.
Content filters:
Category: filter videos using TikTok Shop's three-level category hierarchy (Category, Subcategory, Sub-subcategory).
Estimated Video Revenue: Filter by the estimated revenue the video has generated.
Commission Rate: Filter by the commission rate associated with the product featured in the video.
Estimated Commission Value: Filter by the estimated commission value in dollar amount.
Product: Filter by a specific product. Note: Not all products will have associated videos. If a product appears in ShopShark but no creator has published a video promoting it, the product's results will be empty.
Creator: Filter by a specific creator. Type at least 2 characters to activate the search. ShopShark displays matching options in a dropdown, and selecting a creator filters the list to show only that creator's videos.
Note: The Category filter opens a hierarchical selector. Click the arrow next to a category to see its subcategories, and the arrow next to a subcategory to see its sub-subcategories. Select one or more options at any level using the checkboxes. Use the "Search category name..." field to find a category by name. Click "Apply Filter" to apply your selection, or "Reset" to clear it.
Published On filter:
Any date: Show all videos regardless of publication date.
Today: Show videos published within the last scraping cycle, approximately 24 hours. The Today filter is available on the Pro and Premium plans. On the Trial and Explorer plans, the Today filter is visible but locked, and clicking it displays an upgrade prompt.
Last 7 days, Last 30 days, Last 60 days: Show videos published within the selected preset range.
Custom date range: Define a specific start and end date.
To remove all active filters at once in ShopShark, use the Clear all filters button on the right side of the filter bar, and to define how results are organized, use the Sort by option located next to it.
Video cards
Each video card on the Popular Videos page displays performance metrics for that video, so you can evaluate results without opening the video detail page individually.
The metrics displayed on each video card are:
Metric | Description |
Views | Number of views the video has received. |
Likes | Number of likes the video has received. |
Comments | Number of comments the video has received. |
Shares | Number of times the video has been shared. |
Video GMV (est.) | The estimated gross merchandise value generated by the video. GMV is calculated by multiplying the number of units sold by the unit price. |
Commission percentage | The commission rate set by the seller for the product featured in the video. If you are a creator or affiliate, this is the percentage you earn for promoting the product. Typical rates range from 5% to 20%. |
Weekly GMV growth | The GMV growth trend for the video over the last 7 days. |
Paid commissions (est.) | Estimated commission paid to the creator for the video. |
Daily revenue trend chart | A visual chart showing the revenue generated by the video over the last 7 days. |
Note: If a video card displays the message "We just found this! Data is being analyzed," ShopShark has just detected the video and all metrics are still unavailable. If the card shows a Data in progress badge, the video was detected recently, and some metrics are still being collected. In both cases, the Daily revenue trend chart does not appear. Check back shortly; the data will be available once ShopShark finishes processing the video.
The top-ranked videos
The top 3 videos on the Popular Videos page are marked with rank badges (#1, #2, and #3). The video details for the top-ranked #1 and #2 videos are masked for Trial users, but the rank badges and view counts remain visible. All plan types (Explorer, Pro, and Premium) have full access to the details of the top-ranked videos.
Video detail page
To access the full performance breakdown of a video in ShopShark, click View More on any video card on the Popular Videos page. The video detail page displays performance metrics, product data, creator information, and related content for that video.
Left side of the video detail page:
Playable video.
Creator profile and username.
Video duration.
Creator GMV and number of followers.
Hashtags used in the video.
Publication date.
See on TikTok button, which takes you directly to the original video on TikTok.
Download Video button, which downloads the video file directly. Available from the Pro plan and up.
Right side of the video detail page:
Performance metrics: Video GMV estimated, commission percentage, paid commissions estimated, views, views growth by week, likes, comments, and shares.
Performance trend chart: A time-series graph displaying the selected metric over time, showing the growth or decline percentage for the selected period. Available metrics: Estimated Video GMV (default), Commission Rate, Views, Likes, Shares, and Comments. Time range presets: 7 days, 30 days, 60 days, 90 days, or a custom date range. You can also click and drag directly on the chart to select a custom time range. This action counts as a search toward your daily limit.
Product information: The product linked to the video, including its name, units sold, and GMV trends in dollars and percentage. Below the product details, a sales trend chart displays performance over a selectable date range, with a toggle to switch between Gained and Cumulative results.
More videos of this product: A carousel of other videos promoting the same product, with a See Details button and a See all option to view the full list.
More videos of this creator: A carousel of other videos published by the same creator.
Similar Products: Products related to the one featured in the video.
The Products page
The Top Selling Products page displays product-level performance data across the TikTok Shop, ranked by sales. It gives you an immediate overview of which products are generating the most revenue on TikTok Shop.
Filters and sorting
At the top of the Top Selling Products page in ShopShark, you can filter and sort results to focus on the data that matters most to you.
Available filters:
Product Category: Filter products using TikTok Shop's three-level category hierarchy (Category, Subcategory, Sub-subcategory).
Product Status: Filter by the current status of the product.
Product: Filter by a specific product.
Total Units Sold: Filter by the total number of units sold.
Total GMV: Filter by the total gross merchandise value generated by the product.
Sales in the last 7 days: Filter by sales volume over the last 7 days.
GMV in the last 7 days: Filter by gross merchandise value over the last 7 days.
Time range: Last 7 Days, Last 30 Days, Last 60 Days: Show products ranked within the selected time range.
To remove all active filters at once, use the Clear all filters option on the right side of the filter bar.
Products list
The Top Selling Products page organizes results in a columnar list, so you can compare product performance without opening each product individually. The columns displayed are:
Product name.
Shop name.
Sales trend chart for the last 7 days.
Category: shows the full category path for each product (for example, "Beauty & Personal Care › Skincare › Skin Care Kits"). Long paths are truncated. A product may show a shorter path when only one or two levels are mapped for it.
Units sold.
Order growth.
GMV.
Total units sold.
Product detail page
Clicking on any product row opens the product detail page, which provides a complete breakdown of that product's performance.
The product overview on ShopShark contains:
Product name, images, review rating, and the category tag, which shows the full category path. The "See Product in TikTok" button opens the product's original TikTok Shop listing in a new tab.
Two rank badges: the product's rank in "US Top Sales" and its rank within its most specific category (for example, "#1 In Anti-Aging Products"), shown with the viral index and popularity score, both scored from 1 to 100.
Total units sold, total GMV, number of affiliates, and number of shoppable videos.
Estimated launch date, units in stock, price, commission percentage, and shop details.
You can also sort the product details by time range: the last 7, 30, 60, or 90 days, or a personalized time range.
Trends section:
Box showing units sold, GMV (daily average), number of affiliates, and shoppable videos, with a sales chart to facilitate your analysis and a toggle to switch between Gained and Cumulative results.
Related Videos & Ads section:
The Related Videos & Ads section lists the videos and ads that promote the product. Use the Videos and Ads toggle at the top right of the section to switch between them. Use the Show selector and the page numbers to see more results.
Videos: A list of videos promoting the product, with the quantity of views, likes, comments, engagement rate, and GMV for each video. Each entry also displays the creator’s name, hashtags, and publication date and time. Clicking the See Original button opens the video on TikTok.
Ads: A list of the ads promoting the product, ranked by GMV by default. Each entry displays the advertiser’s name, the ad caption, and the start date, together with the ad’s Status, GMV, Days Running, estimated spend, and engagement rate. Clicking the See Original button opens the ad on TikTok. A dash (-) in a column means there is no information for that ad.
Related LIVEs section:
The Related LIVEs section lists the LIVE sessions that sold the product in the selected time range. The columns displayed are LIVE, Product GMV (the GMV the product generated in that LIVE), and Total Views. Click a LIVE to open its detail page. When no LIVEs sold the product within the selected time range, the section displays the "No LIVEs Found" message.
Related Creators section:
The Related Creators section lists creators selling the product, ranked by default by GMV. The columns displayed are Creator (with the creator’s follower count), GMV, Units Sold, Conversion Rate, and First Promoted. Use the Show selector and the page numbers to see more creators.
The Lives page
The Top Selling Lives page is accessible from the left-side navigation menu in ShopShark. It displays performance data for TikTok live sessions across TikTok Shop, giving you an immediate overview of which live sessions are generating the most revenue. By default, the Top Selling Lives page sorts results by GMV, but you can sort by any column in the list.
Filters and sorting
At the top of the Top Selling Lives page in ShopShark, you can filter and sort results to focus on the data that matters most to you.
Available filters:
Category: Filter live sessions by the top-level TikTok Shop category (for example, "Beauty & Personal Care").
Total Viewers: Filter by the total number of viewers the live session received.
Total Units Sold: Filter by the total number of units sold during the live session.
Total GMV: Filter by the total gross merchandise value generated by the live session.
Product: Filter by a specific product featured in the live session.
Creator: Filter by a specific creator.
Start Date: Filter by when the live session started. Available presets are Today, Last 7 days, Last 30 days, and Last 90 days. You can also define a custom date range.
Currently Live: Filter to show only live sessions that are currently active.
Trending Now: Filter to show live sessions that meet a combination of activity thresholds, including being currently live, having a minimum number of viewers, and selling above a minimum number of units per minute.
To remove all active filters at once, use the Clear all filters option on the right side of the filter bar.
Note: On this page, the Category filter lists only top-level TikTok Shop categories. Select one or more categories using the checkboxes, or use the "Search category name..." field to find a category by name. Click "Apply Filter" to apply your selection, or "Reset" to clear it.
Lives list
The Top Selling Lives page in ShopShark organizes results in a columnar list, so you can compare live session performance without opening each session individually. The columns displayed are:
Column | Description |
Live | The name and cover image of the live session, the shop name, and the session duration. Live sessions that are currently active display a Live badge. |
GMV | The gross merchandise value generated by the live session. |
GMV/Viewer | The gross merchandise value generated per viewer. |
Total Viewers | The total number of viewers the live session received. |
Units Sold | The total number of units sold during the live session. |
Sales/Minute | The number of units sold per minute during the live session. |
You can sort results by any column. When the Currently Live filter is active, results are automatically sorted by Sales/Minute to prioritize the most active sessions.
Live detail page
To access the full performance breakdown of a live session in ShopShark, click on any row in the Top Selling Lives page. The Live detail page displays performance metrics, product data, creator information, and live session activity for that session.
Overview
The overview section at the top of the Live detail page displays the following metrics for the live session:
Total Viewers: The total number of viewers the live session received.
Total GMV: The total gross merchandise value generated by the live session.
GMV/Viewer: The gross merchandise value generated per viewer.
Units Sold: The total number of units sold, including the sales rate per minute.
Followers Gained: The number of new followers the creator gained during the live session.
Products: The total number of products featured in the live session.
LIVE Traffic
The LIVE Traffic section in ShopShark displays a time-series chart showing performance over the duration of the live session. Use the dropdown in the upper-left corner of the chart to select the metric you want to visualize. Available metrics are GMV, Online Viewers, Items Sold, New Followers, and Product Views.
The highest point on the chart is marked with a performance spike icon. Hovering over it displays the timestamp, units sold, and GMV for that peak moment.
Besides that, if you click and drag directly on the chart, selecting a specific time range, you will see more data for that period.
The graph in the LIVE Traffic section also displays a pink timeline called 'Products Demonstrated', showing the moments during the Live stream when products were presented. Hovering the cursor over a point on this timeline displays the product presented at that moment, along with its price and units sold.
Products Performance
The Products Performance section in the Shopshark Lives page displays a breakdown of revenue by product for the live session. A donut chart shows the percentage of total GMV generated by each product. The top revenue-driving product is highlighted with a Top Revenue Driver label.
Products featured in this live
The Products featured in this live section list all products that appeared during the live stream. The columns displayed are: Product, GMV (Gross Merchandise Volume), Price, and Units Sold. You can also click a box in the upper-right corner of the section to hide products without sales.
Creator information
It displays the creator's profile, including their name and follower count, followed by an overview of live session activity, including:
Lives hosted: The number of live sessions hosted by the creator in the last 30 days.
Units sold per live: The average number of units sold per live session.
GMV per live: The average GMV generated per live session.
Paid commissions per live: The average paid commission per live session.
A Live Activity Heatmap shows the creator's typical live schedule by day of the week and time of day, based on the last 90 days of activity. The heatmap uses a color scale from dark to cyan to indicate activity intensity, where cyan represents the highest concentration of live sessions. An AI Insight label below the heatmap highlights the creator's peak activity period.
The Creator Information section also includes an Upcoming LIVEs section, which displays the next three scheduled live sessions for the creator, each showing the session title, start date, and time. To view the full list, click See all, which opens a Scheduled LIVEs panel with all upcoming sessions grouped by date.
More Lives of this creator
This section displays additional live sessions from the same creator, so you can analyze performance patterns across multiple sessions. Each row displays the live session name, its start and end date and time, GMV, GMV/Viewer, Views, Units Sold, and Sales/min.
Note: Opening a Live detail page counts as a Deep Dive toward your daily limit.
The Creators page
The Top Performing Creators page is accessible from the left-side navigation menu in ShopShark. It displays TikTok creators ranked by GMV, giving you an immediate overview of which creators are generating the most revenue on TikTok Shop.
Filters and sorting
At the top of the Top Performing Creators page, you can filter and sort results to focus on the data that matters most to you.
Available filters:
Category: Filter creators by their primary selling category, using the top-level TikTok Shop categories (for example, "Beauty & Personal Care").
Revenue range: Filter by the total GMV generated within the selected date range.
Followers range: Filter by the creator's current follower count.
Views range: Filter by the total number of views within the selected date range.
Creator debut date: Filter creators based on the year and month they published their first monetized content. The range available depends on your plan: Trial covers the last 3 months, Explorer the last 6 months, Pro the last 12 months, and Premium all time.
Search: Find a creator by display name or handle. Search activates after 3 characters and accepts partial matches. Active filters are preserved when you search.
Trending: Surfaces creators whose recent GMV meaningfully outpaces their own historical baseline. Select a window to define the qualification criteria:
Last 7 Days: Qualifies creators whose GMV over the last 7 days is at least 25% above their average daily GMV from the previous 30 days, with a minimum of $1,000 in recent GMV, a minimum baseline of $500, and a creator debut of at least 37 days ago. This window is locked on the Trial and Explorer plans.
Last 28 Days: Qualifies creators whose GMV over the last 28 days is at least 25% above their average daily GMV from the previous 60 days, with a minimum of $5,000 in recent GMV, a minimum baseline of $3,000, and a creator debut of at least 60 days ago. This window is locked on the Trial plan.
Note: Selecting Last 7 Days or Last 28 Days changes which creators qualify as trending. The metrics displayed on the page reflect each creator's overall data and are not filtered to the selected window.
To remove all active filters at once, use the Clear all filters option on the right side of the filter bar.
Note: On this page, the Category filter lists only top-level TikTok Shop categories. Select one or more categories using the checkboxes, or use the "Search category name..." field to find a category by name. Click "Apply Filter" to apply your selection, or "Reset" to clear it.
Toggle:
Emerging: Surfaces creators who debuted in the last 30 days and are generating above-average GMV relative to their follower count. The Emerging toggle is locked on the Trial plan.
Creators table
The Top Performing Creators page organizes results in a columnar table, so you can compare creator performance without opening each creator individually. By default, results are sorted by GMV in descending order.
The table includes the following columns:
Column | Description |
Creator | Profile image, display name, and handle. Creators who meet the Emerging criteria display a flame badge. |
Category | The creator's primary selling category for the selected date range, determined by highest GMV. |
GMV | Total attributed GMV in the selected date range. |
GMV Trend (last 30d) | A line chart of the creator's daily GMV over the last 30 days. |
Units Sold | Total attributed units sold in the selected date range. |
Unique Products | The number of distinct products sold by the creator in the selected date range. |
Views | Total views across the creator's videos and live sessions in the selected date range. |
Followers | Current follower count at the time of data collection. |
Creator Debut | The month and year the creator published their first monetized content. |
The following columns are sortable in ascending and descending order: GMV, Units Sold, Unique Products, Views, Followers, and Creator Debut.
Note: On the Trial plan, the top 2 creators in the table are hidden.
Creator detail page
To access the full performance breakdown of a creator in ShopShark, click anywhere on a creator row in the Top Performing Creators table. The creator detail page opens in a new tab and consolidates identity, monetization, content performance, audience data, and posting cadence into a single view.
Creator overview
The top section of the creator detail page displays the creator's identity and headline metrics.
Identity: Profile image, display name with TikTok verification badge when applicable, handle, country, and age when available.
Contact details: A Contact Creator button opens a mailto link using the creator's email address. Icon buttons link to the creator's website, Instagram, and TikTok profile, each opening in a new tab. Contact details are available on the Premium plan only.
Headline metrics: Total GMV, followers, items sold, and a GMV split between LIVEs and Videos for the active data window.
Milestones: A card showing the creator's last milestone, such as 100K followers. Clicking it opens a modal with all milestones.
Top products featured
This section displays the products the creator has generated the highest GMV with, ordered by GMV descending. Each card shows the product thumbnail, title, GMV, units sold, and average unit price for the active data window. Up to 5 cards are visible at a time, with additional cards reachable by scrolling horizontally. Clicking a card opens the product detail page in a new tab.
An AI Insight banner above the cards identifies the creator's primary selling category based on the highest GMV in the active window.
Performance trend
The Performance Trend chart displays the creator's revenue, sales, and follower count over time. Use the range selector to choose 7d, 30d, 90d, or a custom date range. The range selected here applies only to this chart and does not change the data window used by the rest of the page.
Three series are plotted simultaneously: Revenue (GMV), Sales (units sold), and Followers. Click a series in the legend to show or hide it. You can also click and drag directly on the chart to zoom into a specific period.
Content analytics
This section breaks down the creator's individual videos and live sessions by performance. Use the segmented control at the top right to filter by All, Videos, or LIVEs.
Top 5 hashtags: The five most frequently used hashtags in the active content type and data window, ranked by frequency.
Content performance table: Lists each piece of content with its thumbnail, caption, posted date, content type, GMV, and views. Clicking See Original opens the video or live session on TikTok in a new tab.
Activity heatmap
The Activity Heatmap shows the creator's typical posting schedule by day of the week and 2-hour time blocks, based on the available data window. Times are displayed in EST. Hovering a cell shows the day, time block, and a count of LIVEs and Videos posted in that slot.
An AI Insight strip below the heatmap identifies the creator's peak activity window in plain language.
Note: Opening a creator detail page counts as a Deep Dive toward your daily limit.
The Ads page
The Ads page on ShopShark gives you visibility into TikTok's paid advertising ecosystem, showing data on the ads sellers and brands are currently running in the US market. New ads are typically indexed within 6 hours of going live on TikTok, so you can spot emerging paid campaigns early. The Ads page displays a searchable, filterable grid of these ads, so you can identify which products and creatives are receiving the most ad spend and which ones are converting best.
Note: The Ads page on ShopShark currently covers the US market only and displays ads detected within the last 90 days.
Filters and sorting
At the top of the Ads page on ShopShark, you can filter and sort results to focus on the ads that matter most to you.
Available filters:
Category: Filter ads using TikTok Shop's three-level category hierarchy (Category, Subcategory, Sub-subcategory).
ROAS: filter by the estimated return on ad spend.
Estimated spend: filter by the modeled range of ad spend.
Days running: filter by how many days the ad has been active.
Product: filter by one or more specific products.
Published on: filter by when the ad was first detected. Options are any date, today, last 7 days, last 30 days, last 60 days, or a custom date range.
Currently active toggle: show only ads that are currently active.
To remove all active filters at once, use the Clear all filters option on the right side of the filter bar. To define how results are organized, use the Sort by option, located next to it. Sort options are GMV (default), views, likes, comments, shares, ROAS, estimated spend, first found, and like-follower ratio.
Ads cards
Each ad card on the Ads page from ShopShark displays performance metrics for that ad, so you can evaluate results without opening it individually.
An ad card includes:
Header row: the advertiser's logo and name. Below that, the start date appears, along with an Active indicator when the ad is currently running.
Thumbnail: a video thumbnail with a play button. An engagement bar to the side shows likes, comments, and shares. The ad caption appears at the bottom of the thumbnail.
Product row: the product thumbnail and name. Clicking it opens the related ShopShark product page in a new tab.
Stats grid: spend, ROAS, active days, and all-time GMV.
View trend: a sparkline showing the daily view trend for the last 7 days.
View more: a link at the bottom of the card. Clicking it opens the Ad detail page for that ad.
Ads detail page
To access the full performance breakdown of an ad on ShopShark, click View more on any ad card on the Ads page.
On the left side of the Ad detail page, ShopShark shows the ad's video and basic advertiser info:
A playable video of the ad, with the ad's caption overlaid directly on the video.
The advertiser's avatar, name, active status, and the ad's start date.
A Download Ad button that downloads the ad's video file. Available on the Pro and Premium plans; blocked on the Explorer plan.
On the right side of the Ad detail page, ShopShark organizes the ad's data into the following sections:
Advertiser card: the advertiser's brand logo, name, total number of ads run, and average views across those ads.
Creator card: the creator's avatar, handle, follower count, and average views. Clicking the creator card opens that creator's existing ShopShark creator page.
Ad Performance: the ad's performance stats for a selected date range (last 7 days, 28 days, 90 days, or a custom range): views, estimated ad spend (shown as a range, for example "Est. $1.2K to $2.1K," never an exact number), engagement rate, units sold, GMV, and ROAS.
Ad Details: the ad's metadata, store name and the product it promotes (with price and GMV, linked to the ShopShark product page); first found and last found dates, days running, video resolution, and CTA button text; country/region (currently US only), the ad's final landing link, redirect link, and a direct link to the original ad on TikTok.
Activity Calendar: a monthly heatmap showing which days ShopShark detected the ad as active, with color intensity reflecting the ad's estimated daily views. A Peak Days callout shows which days of the week the ad is most active, for example, "Peak ad's activity: Thu - Fri."
Ads in Same Ad Group: sibling ads ShopShark inferred belong to the same advertiser, product, and campaign as the ad you're viewing, shown with each sibling ad's found date range, GMV, views, estimated spend, and engagements. This section only appears when ShopShark's clustering confidence for that group is high; otherwise, it's hidden entirely for that ad.
Other Ads of This Product: other paid ads on ShopShark promoting the same product as the ad you're viewing, shown with ad preview, GMV, views, and engagement. Includes a See [X] organic videos for this product link that opens that product's existing ShopShark product page.
Similar Ads: a carousel of other ads on ShopShark similar to the one you're viewing, matched by advertiser, product, or ad text, each with a See Details button that opens that ad's own Ad detail page.
The Shops page
The Top Selling Shops page in ShopShark ranks TikTok Shop shops by GMV, so you can monitor competitors, find shops with strong sales and affiliate activity, and check how a niche is performing. To open the Top Selling Shops page, click Shops in the left-side navigation menu.
Filters and sorting
At the top of the Top Selling Shops page, you can filter and sort shops to focus on the market you want to research.
Category: filter shops using TikTok Shop's three-level category hierarchy (Category, Subcategory, Sub-subcategory).
Total GMV: filter by the total gross merchandise value generated by the shop.
Total Units Sold: filter by the total number of units sold by the shop.
Primary Channel: filter by the shop's main sales channel: LIVE-led, Video-led, Affiliate-led, Organic, or Mixed.
Trending: All time, Last 7 Days, Last 30 Days, or Last 60 Days.
Search: type a shop name in the "Enter shop name..." field and click Search.
Breakout toggle: show new shops that are scaling fast.
To remove all active filters at once, use the Clear all filters option. To sort the table, click the arrows next to GMV, Units Sold, Growth Rate, or Affiliate Activity. Use the Show selector at the bottom of the table to choose how many shops appear per page, and the page numbers to see more results.
Shops table
Each row on the Top Selling Shops page summarizes one shop's performance, so you can compare shops without opening each one individually. The columns displayed are:
Column | Description |
Rank | The shop's position in the current results. |
Shop | The shop's logo and name. |
Category | The shop's categories. A + number shows how many more categories the shop sells in. |
Best-Selling Products | Up to 3 of the shop's best-selling products. |
GMV | The shop's gross merchandise value in the selected period. |
GMV Trend | The shop's GMV trend across the selected period. |
Units Sold | The number of units the shop sold in the selected period. |
Growth Rate | The shop's revenue growth in the selected period. Values above 1,000% appear as ">1,000%", and a dash (-) appears when there is not enough history to calculate growth. |
Primary Channel | The shop's main sales channel: LIVE-led, Video-led, Affiliate-led, Organic, or Mixed. Mixed means no single channel leads the shop's sales. |
Affiliate Activity | The number of creators promoting the shop. |
Click the star icon on any row to save the shop to your Favorite List. Click a shop row to open the shop detail page.
Shop detail page
To open the shop detail page in ShopShark, click any shop row on the Top Selling Shops page. The Shop Overview page opens in a new tab and shows the shop's performance, products, content, and affiliates in one view.
Use the Time Range options at the top of the shop detail page to change the period for every section: Last 7 Days, Last 30 Days, or Last 60 Days.
Note: On the shop detail page, Last 60 Days is available only on the Premium plan.
The shop detail page is organized into five sections, each described below: Shop
overview, Trends, Products, Content Analytics, and Top Affiliates.
Shop overview
The shop overview at the top of the shop detail page shows the shop's logo, name, and categories, and a star icon to save the shop to your Favorite List. The metrics displayed are:
Top Selling Rank: the shop's rank among the top-selling shops.
Total GMV: the shop's gross merchandise value in the selected time range.
Total Units Sold: the number of units the shop sold in the selected time range.
Number of Products: the number of products the shop sells.
Number of Affiliates: the number of creators promoting the shop.
Growth Rate: the shop's revenue growth in the selected time range.
Trends
The Trends section on the shop detail page shows the shop's units sold and GMV over the selected time range. Drag on the chart to select a specific period and see its data.
The Revenue by Channel chart shows how the shop's revenue splits across sales channels, such as LIVE-led, Video-led, and Affiliate-led. When a shop has limited data, the chart shows the message "We need more data to draw this chart. Check back soon!"
Products
The Products section lists the shop's products. The columns displayed are Product (with its price), GMV, Commission Rate, Units Sold, and Listing Date. Click the arrows next to a column name to sort the list. Use the Show selector to choose how many products appear per page, and the page numbers to see more results.
Content Analytics
The Content Analytics section lists the videos and LIVEs posted by the shop's own account. Select All, Videos, or LIVEs to filter the list. The columns displayed are Content, Content Type, GMV, Likes, and Views.
Top Affiliates
The Top Affiliates section lists the creators who promote the shop's products. The columns displayed are Creator, Tier (the creator's size, such as Nano or Micro), GMV, Followers, and CVR. Click the arrows next to GMV, Followers, or CVR to sort the list, and use the Show selector and the page numbers to see more creators.
Note:
The full Top Affiliates data is available on the Pro and Premium plans. On the Explorer plan, the Top Affiliates section shows each creator's name, and the Tier, GMV, Followers, and CVR columns appear blurred with a lock icon.
Opening or refreshing a shop detail page counts as a Deep Dive toward your daily limit. Sorting a list or switching between All, Videos, and LIVEs within the page does not count. Opening a product, video, or LIVE from the shop detail page opens a new page and counts as a Deep Dive.
The Categories page
The Trending Categories page in ShopShark ranks TikTok Shop categories by GMV, so you can check whether a category or niche is commercially attractive before choosing products or building a shop around it. To open the Trending Categories page, click Categories in the left-side navigation menu.
The Trending Categories page shows one level of the TikTok Shop category tree at a time, starting with Level 1, ranked by GMV from highest to lowest. Each row combines data for the category and all its subcategories.
Filters and sorting
At the top of the Trending Categories page, you can filter and sort categories to focus on the market you want to research.
Category Level: choose which level of the TikTok Shop category tree the table shows: Level 1, Level 2, or Level 3.
Category: narrow the table to one branch of the category tree by choosing the parent category one level above. The Category filter is available from Level 2. With Level 3 selected, click the arrow next to a Level 1 category to choose one of its Level 2 categories.
Date Range: All time, Last 7 Days, Last 30 Days, or Last 60 Days.
Search: type a category name in the "Enter category name..." field and click Search.
Blue Ocean: show growing categories where the top 10 shops hold a small share of the revenue.
Rapid Growth: show the categories whose revenue grew fastest within the selected date range.
To remove all active filters at once, use the Clear all filters option. To sort the table, click the arrows next to a column name, such as GMV, Growth Rate, Number of Shops, GMV per Shop, Top-3 Shops Ratio, or Top-10 Shops Ratio. Use the Show selector at the bottom of the table to choose how many categories appear per page, and the page numbers to see more results.
Note: On the Categories page in ShopShark, Level 2, Level 3, and the Blue Ocean and Rapid Growth filters are available on the Premium plan. On the Trial, Explorer, and Pro plans, the Trending Categories page shows Level 1 categories, and these options appear with a lock icon.
Categories table
Each row on the Trending Categories page summarizes the market for one category, so you can compare categories without opening each one individually. The columns displayed are:
Column | Description |
Rank | The category's position in the current results. |
Category | The category name and the number of its subcategories. |
Best-Selling Products | The top 3 best-selling products in the category. |
GMV | The category's gross merchandise value for the selected date range, including all subcategories. |
GMV Trend | The category's GMV trend across the selected date range. |
Growth Rate | The category's revenue growth within the selected date range. |
Top Shops | The top 3 shops in the category. |
Number of Shops | The number of shops selling in the category. |
GMV per Shop | The category's average GMV per shop. |
Top-3 Shops Ratio | The share of the category's revenue held by its top 3 shops. |
Top-10 Shops Ratio | The share of the category's revenue held by its top 10 shops, which shows how competitive the category is. |
Top Creators | The top 3 creators in the category. |
Verdict Badge | The Blue Ocean or Rapid Growth badge, when the category qualifies for one. |
Primary Channel (Est.) | The estimated main sales channel for the category, such as LIVE, video, or affiliate content. |
A dash (-) in the GMV Trend or Primary Channel (Est.) column means ShopShark is still collecting that data for the category.
Note: Opening a product or category detail page from the Trending Categories page counts as a Deep Dive toward your daily limit.
Category detail page
To open the category detail page in ShopShark, click any category row on the Trending Categories page.
The Category Overview page shows the market data for one category. The breadcrumb at the top of the page (for example, "Trending Categories > Baby & Maternity > Nursing & Feeding") shows where the category sits in the TikTok Shop category tree, and you can click it to go back to a parent category.
Use the Time Range options at the top of the category detail page to change the period for every section: All time, Last 7 Days, Last 30 Days, Last 60 Days, or Last 90 Days.
Note: On the category detail page, Last 30 Days, Last 60 Days, and Last 90 Days are available on the Premium plan. On the Trial, Explorer, and Pro plans, All time and Last 7 Days are available, and the other time ranges appear with a lock icon.
The category detail page is organized into four sections, each described below: Category overview, Trends, Subcategories, and Shop, Product, and Creator Ranking.
Category overview
The category overview at the top of the category detail page shows the category name, its level (Level 1, Level 2, or Level 3), and its Blue Ocean or Rapid Growth badge when the category qualifies for one. The metrics displayed are:
Total GMV: the category's gross merchandise value in the selected time range, including all its subcategories.
Number of Shops: the number of shops selling in the category.
Growth Rate: the category's revenue growth within the selected time range.
GMV per Shop: the category's average GMV per shop.
Top-3 Shops Ratio: the share of the category's revenue held by its top 3 shops.
Top-10 Shops Ratio: the share of the category's revenue held by its top 10 shops.
For Level 1 categories, the category overview is followed directly by the Trends and Subcategories sections, and the Subcategories table lists the category's Level 2 categories.
For Level 2 and Level 3 categories, the category detail page also shows the other categories of the same level under the same parent category, for example "Other Level 2 categories in Baby & Maternity", with each category's GMV and growth rate. Click a category card to open that category's detail page.
Trends
The Trends section on the category detail page shows the category's Sales Strategy as a donut chart. Select By Channel to see the share of sales from Self-Operated, Affiliate, and Organic sources, or By Content to see the share from LIVE-led, Video-led, Affiliate, and Organic sales.
Subcategories
The Subcategories section on the category detail page lists the categories one level below the current category, ranked by GMV. The Subcategories section appears on Level 1 and Level 2 category pages. Click a subcategory row to open its category detail page. The columns displayed are:
Rank: the subcategory's position in the list.
Category: the subcategory name.
GMV: the subcategory's gross merchandise value in the selected time range.
Growth Rate: the subcategory's revenue growth within the selected time range.
Share of Parent: the share of the current category's GMV held by the subcategory.
Number of Shops: the number of shops selling in the subcategory.
Use the Show selector to choose how many subcategories appear per page, and the page numbers to see more results.
Shop, Product, and Creator Ranking
The category detail page ranks the top 10 shops, products, and creators in the category for the selected time range. Click See all on any ranking to open the Top Selling Shops, Top Selling Products, or Top Performing Creators page filtered by that category.
Shop Ranking: Rank, Shop (with its categories), Best-Selling Products, GMV, Units Sold, and Growth Rate.
Product Ranking: Rank, Product (with its shop), GMV, Avg. Unit Price, and Units Sold.
Creator Ranking: Rank, Creator, Best-Selling Products, GMV, GMV Trend, and Units Sold.
Note: Opening a category detail page, including opening another category from the category cards or the Subcategories table, counts as a Deep Dive toward your daily limit.
The Favorite List
The Favorite List lets you save any video, product, LIVE, creator, ad, or shop to a personal list, so you can track it over time without repeating the same search. The Favorite List is available on every ShopShark plan, including the Trial plan.
Saving an item
A star icon appears next to every video, product, LIVE, creator, ad, and shop, on both list pages and detail pages. Click the star to save the item. Click it again to remove it. If you are not logged in, clicking the star prompts you to log in or create an account.
Note: On the Trial plan for Shopshark, the masked #1 and #2 ranked items on each page do not display a star icon. You cannot save a masked item.
Opening your Favorite List
To open your Favorite List:
Click your account email in the top-right corner of the platform.
Select "My Favorites".
The Favorite List is not available from the left-side navigation menu.
Using the Favorite List page
The Favorite List page organizes your saved items into tabs: "All Items", "Videos", "Products", "LIVEs", "Creators", "Ads", and "Shops".
On the "All Items" tab, results are grouped by content type, with each group having its own item count and "Sort by" control.
Each saved item card shows a reduced set of metrics, such as GMV, GMV growth percentage, and views, and the category tag when available. This is not the full set of columns or metrics shown on the item's original source page.
The Favorite List page also gives you the following fields:
Search: Use the "Search added items" field to find a saved item by name.
Category and GMV filters: Every tab has the same two filters, "Category" and "GMV", a simplified, unified filter set that does not mirror any single source page's own filters. Opening the Favorite List page, opening a saved item's detail page from it, or using these filters does not count toward your daily Deep Dive and Search limits.
Sort by: Choose between "Added: New to Old" and "Added: Old to New".
Remove an item: Click the star icon on the item, either from the Favorite List page or from wherever the item originally appears.
If an item is no longer available: if a saved item's underlying product, creator, video, ad, or shop is removed or no longer available on TikTok Shop, it disappears from your Favorite List.
Favorite List limits
On the ShopShark Trial plan, you can save up to 5 items in total to your Favorite List, across all content types. When you reach the limit, an upgrade prompt appears. Explorer, Pro, and Premium plans have no limit on saved items.
If a saved item falls outside your plan's historical data range (Explorer and Pro: the last 90 days), it stays in your Favorite List. The historical range limit only applies when you open the item's detail page.
Common use cases
The following use cases show how to apply ShopShark data to solve common challenges on TikTok Shop.
Trend identification before saturation
If you want to find a product that is already generating sales today and list it in your store before the trend peaks, use the ShopShark Today filter combined with a category selection to find products generating significant GMV in the last 24 hours.
Note: The Today filter is available on the ShopShark Pro and Premium plans only. On the Trial and Explorer plans, the filter is visible but locked.
Affiliate recruitment based on sales performance
If you want to recruit affiliates but follower count alone is not a reliable indicator of performance, use ShopShark GMV metrics and creator contact information to identify creators who have demonstrated actual sales results, rather than high engagement with low conversion.
Competitor sales spike analysis
If a competitor is achieving high daily sales and you want to understand whether those results come from organic videos, paid content, or live streams, use ShopShark's time-based performance analysis to correlate their sales spikes with video uploads and live sessions.
Product lifecycle and inventory risk
If you want to avoid dead stock or committing to a product that is past its peak, monitor the ShopShark 7-day or 30-day sales trend charts with the daily gains view to assess whether the product is still growing, reaching saturation, or already in decline.
Frequently asked questions (FAQ)
How reliable is the connection between a video and a product sales spike?
How reliable is the connection between a video and a product sales spike?
The connection between a video and a product sales spike in ShopShark is based on time comparison, not on proven causation. ShopShark identifies which videos were published during a sales spike so you can recognize patterns. Interpreting that correlation is part of your own analysis process, and ShopShark recommends combining this information with other data points available in the platform.
What happens when a daily limit is reached in ShopShark?
What happens when a daily limit is reached in ShopShark?
When a daily detail view or search limit is reached in ShopShark, a blocking message appears on the relevant page to inform you that the limit for the day has been reached. To continue using ShopShark, you can wait for the reset at 00:00 UTC or upgrade your plan to increase your daily allowance.